Sizing & Fit Guide
What's on this page:
Most of what comes back to us was never faulty — it was simply the wrong size or the wrong shape for the person who ordered it. So this page is longer than it strictly needs to be.
How we size
Every measurement below is taken from the actual garment, laid flat and doubled — not from a body, and not from a standards table. That means you can compare them directly against something you already own and like. Lay your favourite shirt flat, measure across the chest under the arms, and find the row that matches.
Where a piece runs noticeably large or small, we say so on the product page itself rather than burying it here. Three products on this site carry a note telling you who they do not suit. That is deliberate.
Tops & knitwear
Covers tees, shirting, knitwear and outerwear. Measurements in inches, taken flat and doubled. Allow about half an inch of variance for knits, which relax with wear.
| Size | Chest | Waist | Sleeve | Body length |
|---|---|---|---|---|
| XS | 32 – 34 | 26 – 28 | 31 – 32 | 27 |
| S | 35 – 37.5 | 29 – 32 | 32 – 33 | 28 |
| M | 37.5 – 41 | 32 – 35 | 33 – 34 | 29 |
| L | 41 – 44 | 35 – 38 | 34 – 35 | 30 |
| XL | 44 – 48.5 | 38 – 43 | 35 – 36 | 31 |
Outerwear is cut with layering room already built in. Take your usual size — sizing up a coat is the single most common mistake we see.
Denim & trousers
Denim is sold by waist measurement. Raw and selvedge denim relaxes roughly an inch in the waist over the first month, so buy it snug rather than comfortable.
| Size | Waist | Inseam | Rise | Leg opening |
|---|---|---|---|---|
| 28 | 28 | 32 | 10 | 13.5 |
| 30 | 30 | 32 | 10.25 | 13.75 |
| 32 | 32 | 34 | 10.5 | 14 |
| 34 | 34 | 34 | 10.75 | 14.25 |
| 36 | 36 | 34 | 11 | 14.5 |
| 38 | 38 | 34 | 11.25 | 14.75 |
Belts are the exception: order two inches up from your trouser waist, not one. It is the most common avoidable return we get.
How to measure
- Chest: measure under your arms at the fullest part of your chest, with the tape level all the way round.
- Waist: measure around your natural waistline, keeping the tape a little loose — a finger's width of give.
- Sleeve: with your arm slightly bent, measure from the centre back of your neck, across the shoulder, and down to the wrist bone.
- Inseam: measure a pair of trousers that already fit, from the crotch seam straight down the inside leg to the hem.
Ask us instead
If none of the above is decisive, tell us the brand and size of something you already own and wear happily. That is genuinely more useful to us than any set of measurements, and we will tell you which size to take — or whether the piece is wrong for you altogether.